Ever since the automotive troubles that the US giants have been through it's been a somewhat tenuous time wondering how they are going to remain competitive in a market where efficiency has been considered the king virtue. Japanese competitors in particular have shown that at least in regards to popular opinion getting the most miles out of your buck is how people buy. That's not to say that muscle cars shouldn't be appreciated (one need only look at a '76 Camaro RS if in doubt) but that in order to retain our roles as a leader in the world market for cars we've got to start listening. Fortunately, a concept car was revealed last year that will make that happen - the 2013 Chevy Malibu Eco.
First off, being aimed as an economy-class it's had the standard V6 being swapped out for a 2.5L 4-cylinder engine, which although coupled to a battery system will do most of the work. What this means is that as opposed to underpowered hybrid cars this is more of a light electrification, meaning that you'll still be able to get many of the benefits of hybrid technology without having to sacrifice the horsepower - it still puts out 182-hp while getting 37 mpg highway.
Secondly, just look at those curves! Being optimized in regards to aerodynamic-ism, it's a sleek number without being overly ostentatious. It's even had a few elements borrow from the Camaro, such as the rear fenders and tail lights. Also, looking at a view snapshots from the Chevy site () the interior definitely has something going on - it screams 21st century technology while still managing to maintain something organic.
All in all, I think this is a car with a lot of potential. Initial drive tests indicate a smooth ride with a comfy interior. I for one will be excited to see just how well this performs since it's a hybrid of a hybrid. Regardless, it still seems like it's going to be pure pleasure.
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